In the early 1970s, animation still reigned supreme as a storytelling mode for children. Disney was still a dominating force at the box office, with titles like THE ARISTOCATS (1970) and ROBIN HOOD (1973). Something started to change as the decade progressed, and the counter-culture started to take hold in live action cinema post-EASY RIDER (1969) and the success of American International Pictures. Animation became decidedly more transgressive, hip, geared towards an audience that had just seen the fall of the production code, and wanted content that embraced this new freedom and the excesses it may allow. Enter Ralph Bakshi.