The tagline for a movie is a small blurb of text that articulates the central flux or theme of a film; The Bitch is Back; One Man’s Struggle to Take it Easy; There Can Only Be One. The tagline’s banal cousin is the logline, which briefly summarizes the plot of a film. Both these descriptors are capitalistic in origin, privileging narrative coherence and accordingly, films that are easily described. FRANCES HA (2013) is neither easily described nor narratively transparent. Directed by Noah Baumbach, FRANCES HA is about the difficulty of writing one’s own logline, the difficulty of becoming you when that you is enmeshed in a rudderless, chaotic world of expectations.